Rohan Singh

Digital Product Manager

Profile summary

Career highlights

Key skills

Professional experience

• •Own product strategy, roadmap and backlog for Adobe Photoshop Express across iOS and Android, aligning growth initiatives with subscription revenue, engagement and organic acquisition goals.
• •Increased iOS subscription conversion by 30% through experimentation across paywall experiences, premium feature discovery, and in-app conversion journeys.
• •Owned end-to-end A/B experiments i.e. A/B testing of paywall placement and experience using Adobe Target and scale them globally.
• •Led the integration of Adobe Firefly generative AI and Adobe Sensei-powered Auto Enhance capabilities, increasing engagement and enabling context-aware creative workflows
• •Partnered with engineering, design, analytics, marketing, and business teams to drive product strategy, roadmap prioritization, and measurable growth outcomes.

Directed the complete direct-to-consumer roadmap and customer funnel across application, mobile web, and desktop environments, covering discovery, cart, checkout, payments, and post-purchase journeys. Collaborated with engineering, design, marketing, and operations to prioritize customer pain points and deliver releases on schedule.

• •Drove a 10 percent increase in conversion through app and mobile web enhancements and improved cart-to-purchase conversion by 15 percent through checkout optimization.
• •Led the integration and adoption of MoEngage marketing automation, enabling customer segmentation, personalized journeys, and lifecycle campaigns to improve engagement, retention, and conversion.

• •Owned product strategy and roadmap for D2C applications and websites, using analytics, customer feedback and NPS to improve UX, performance and conversion.
• •Redesigned feedback, return and exchange journeys, improving NPS by 10% and strengthening the post-purchase experience.
• •Improved OMS processes to streamline fulfilment, inventory management, returns, and post-purchase operations.
• •Introduced WhatsApp-based customer support, order updates and product recommendations, reducing customer queries by 20–25% and improving conversion.

Guided end-to-end product roadmaps and web or mobile enhancements for business-to-consumer ecommerce clients. Directed cross-functional collaboration spanning engineering, UX, QA, sales, and customer experience from ideation through launch and analytics.

• •Integrated Shopify with Zoho CRM to segment customers and automate personalized post-purchase communications, resulting in a 7 to 8 percent increase in repeat purchase.
• •Used WebEngage automation to deliver personalized engagement journeys and increase app engagement by 10 percent.
• •Led Razorpay payment gateway integration from scratch, coordinating with engineering and finance teams to streamline payment flows, handle failures and refunds, and improve the overall checkout experience.

• •Managed the B2C web and mobile roadmap and backlog to align delivery with engineering capacity and customer needs.
• •Ran customer research, funnel analytics, and A/B experiments to identify product gaps and validate experience ideas.

• •Collaborated with engineering to build, test, and ship product updates across release cycles according to specifications.
• •Examined user behavior and product telemetry data to identify experience gaps and formulate feature recommendations.

• •Converted business priorities, competitive insights, and customer feedback into prioritized requirements and process improvements.
• •Coordinated across business, product, and delivery teams to collect Voice of Customer insights and apply them to feature and workflow decisions.

Education

Computer Science

Certifications